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David Banovic Lotric is a seasoned professional in digital content creation and social media marketing, with extensive experience since 2018 as a freelance copywriter and digital storyteller. Currently serving as a Social Media Marketing Specialist at RTV Slovenija and holding multiple roles such as UX Copywriter at Luxury Slovenia DMC and Social Media Manager & Copywriter at AM Creative Agency, David specializes in consulting, social media management, and communications across various platforms. With a solid background in journalism and digital media, including past positions as a freelance journalist and video director, David's expertise is complemented by an educational foundation in social sciences from the University of Ljubljana and a high school diploma from Gimnazija Trbovlje.