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Lucía Bayce is an accomplished marketing and communications professional with extensive experience in various leadership roles. Currently serving as Directora Marketing y Comunicación at Grupo GFT since March 2020, Lucía also holds the title of Directora Marketing y Comunicación for GFT España. In 2023, Lucía received the Premio a la Innovación en Posicionamiento de Marca Empleadora from RRHHDigital. Previously, Lucía worked at Getronics as Global Press Manager and Marketing and Communications Director for Spain, contributing significantly to the company's communication strategies. Additional experience includes roles at Thales Information Systems, CONNECTIS ICT Services, EXFASA S.A, IMSITEC, and Soluziona. Lucía holds a degree in Information from Universidad Católica del Uruguay, a Master from Escuela Superior de Relaciones Públicas de Madrid, and is currently enrolled in Harvard Law School's Executive Education program focusing on Legal Leadership Development for Women in a Legal World.