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Elizaveta Arkhipova is an experienced marketing professional currently serving as Brand Lead at R+Co since May 2023. Previously, Elizaveta worked as a Product Marketing Manager at The Estée Lauder Companies Inc., where responsibilities included managing marketing calendars for Tom Ford and Kilian, developing forecasts for new product launches, and executing omnichannel activations. Elizaveta's career also includes roles as Brand Coordinator for DKNY fragrances, Category Manager at X5 Retail Group, and Purchasing Department Specialist at Simba Toys. Elizaveta holds a Master's degree in Marketing and a Bachelor's degree in International Economics from Plekhanov Russian University of Economics, with additional education from Haute de gestion de Genève.