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Patrick (Cole) McConnell is a Digital Marketing Specialist at LabX Media Group, with a tenure beginning in May 2017, where responsibilities include developing training sessions for staff on various digital tools, administering surveys, creating competitor analysis spreadsheets, and overseeing Google Ads accounts, leading to a notable increase in interaction and conversion rates. Previous roles include Digital Marketing Coordinator for Events, Ecommerce Coordinator, and Sales Coordinator, where a strong customer service focus was demonstrated. Prior experience includes intern work at Nearest.com, Account Executive at Glue Magazine, and a Classified Listings Associate position at LabX Media Group. Educational background includes studies at Algonquin College of Applied Arts and Technology from 2015 to 2018.