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Martin Haugaard Petersen has extensive experience in various managerial roles, primarily within the beverage and telecommunications industries. Currently serving as Craft and Premium Operation Manager at Royal Unibrew since September 2009, Martin has also held positions as Trade Marketing Manager and in business development. Prior roles include International Director at Strax from February 2007 to August 2009 and Sales and Marketing Director at Dangaard Telecom from 2004 to 2007. Additionally, Martin was Region Manager for Coca-Cola Bottling Company UNITED, Inc. from January 1991 to January 2001, overseeing operations in Denmark, Norway, and Italy. Martin's academic background includes studies at Copenhagen Business School during 1985-1986.