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Joanna Hutchins is an accomplished executive currently serving as the Executive Vice President of Marketing, Innovation, and Sustainability at Royal Greenland since January 2024. Joanna has extensive experience as an author, with two publications produced by Marshall Cavendish in 2023: "Social Commerce & MarTech" and "Chinafy: Why China is Leading in Innovation and How the Rest of the World Can Catch Up." Joanna has also worked as a Fractional CMO at JKH Consultancy, focusing on brand, marketing, and innovation strategies. An experienced educator, Joanna has lectured on Innovation and Marketing at Duke Kunshan University. Previously, Joanna held significant leadership roles, including Global CEO at Cowan and CEO of Dragon Rouge in China, managing major brand strategy and innovation initiatives for both B2B and B2C sectors. Joanna's career includes positions at Unilever in various brand development roles and strategic account management at Publicis and Bozell. Joanna's educational background includes advanced degrees from institutions such as the University of Oxford and NYU Stern School of Business.