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James Whiteside is a highly experienced entrepreneur and co-owner involved in multiple adventure and vacation-related businesses in Colorado. Since May 2015, James has served as co-owner of Castle Rock Zip Line Tours, focusing on marketing and operations. Additionally, James has been a co-owner of Royal Gorge Zip Line Tours since April 2011, contributing to the design and management of Colorado's top-rated zip line experience. As co-owner and operating officer of Royal Gorge Vacation Rentals and Royal Gorge Rafting since April 2009 and March 2004, respectively, James oversees operations and marketing for luxury vacation accommodations and rafting activities. James began a career in outdoor adventure as a river guide and trip leader at Raft Masters from May 1996 to September 2007, and previously held roles as a team rider for various sports apparel brands in the mid-1990s.