Royal FloraHolland is a privately held company that specializes in breeding of flower bulbs

Logistics & Supply Chain

Royal FloraHolland

Royal FloraHolland's headquarters in Aalsmeer, Netherlands

The Naaldwijk office primarily focuses on horticultural trade, logistics, and sales management within the floral industry.

Naaldwijk

The Rijnsburg office focuses on logistics and quality management within the floral auctioning and retail services sectors.

Rijnsburg

Koen D'Hondt

Christel Tromp

Bjorn G.

Daniella Koster

Jesiahu Kuizenga

Patrick van Den Bos

Nathalie Dronkers - van Schie

Kelly Hohage

Bert Klaassen

Chantal de Vette

Daan van Rijn

Marijke Wijsman-Koornneef Ra

Diederick Krijnen

Marcel Weij

Michel Bijma

Bas van Raaij

Maarten Veenenbos

Grace Micka-van Den Berg

Raoul van der Hoorn

Marc Brocaar

Dolf de Groot

Frank Ammerlaan

Piet Coelewij

Evert van Helvoort

Linda Hovius

Pascal Visée

Rosaline Zuurbier

Birgit Otto

The IT and Digital Development team at Royal FloraHolland is responsible for designing, building, and maintaining the technological infrastructure that supports the company’s operations. They focus on integrating innovative digital solutions to enhance business processes, improve data analytics, and streamline logistics within the flower breeding industry. This team collaborates closely with other departments to ensure optimal digital transformation and support for the company's strategic objectives.

IT and Digital Development

The Sales and Account Management team at Royal FloraHolland focuses on driving revenue growth by nurturing relationships with existing clients and acquiring new business opportunities in the flower bulb market. They strategize sales initiatives, manage key accounts, and provide tailored solutions to meet the diverse needs of B2B customers, while ensuring alignment with the company's vision and maintaining strong stakeholder engagement.

Sales and Account Management

The Finance and Accounting team at Royal FloraHolland oversees the financial health of the company by managing pricing strategies, financial reporting, and corporate control processes. They ensure compliance through internal audits and provide strategic insights to support financial decision-making. Team members collaborate to optimize financial services and drive operational efficiency across the organization.

Finance and Accounting

The Human Resources team at Royal FloraHolland focuses on attracting, developing, and retaining talent to support the company’s growth in the flower bulb industry. They manage recruitment processes, provide strategic HR advice, and ensure effective workforce planning while fostering a positive workplace culture and employee engagement.

Human Resources

The Supply Chain and Logistics team at Royal FloraHolland is responsible for optimizing the flow of flower bulbs from breeders to customers. This team manages logistics operations, oversees international trade, and ensures sustainable practices throughout the supply chain. They collaborate on process improvements and maintain quality standards while supporting public affairs and global sourcing initiatives.

Supply Chain and Logistics

The Marketing and Communication team at Royal FloraHolland is responsible for developing and executing strategic communication strategies to enhance the company's brand image and reach. They manage corporate messaging, oversee digital marketing initiatives, and collaborate on promotional activities that effectively showcase the company's expertise in flower bulb breeding and its value to stakeholders in the horticultural industry.

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Royal FloraHolland

Org chart

Board & advisors

Teams

IT and Digital Development

Sales and Account Management

Finance and Accounting

Human Resources

Supply Chain and Logistics

Marketing and Communication

Offices

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Royal FloraHolland

Org chart

Board & advisors

Teams

IT and Digital Development

Sales and Account Management

Finance and Accounting

Human Resources

Supply Chain and Logistics

Marketing and Communication

Offices

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