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Yue (Cynthia) Wang is an experienced professional in marketing analytics and client growth strategies, currently serving as the Director of Marketing Mix Modelling & Analytics at RBC. Previously, Yue held positions including Senior Manager of Client Growth Analytics & Marketing Mix Modelling and Senior Manager of Marketing Analytics at RBC. Yue is also a Board Member of the Credit Scoring and Risk Strategy Association. Earlier career experience includes roles as a Business Analyst at TELUS Communications, Data Analyst at CreditEase, and Office Assistant at Westminster College.