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Sanaa Tazi is a seasoned marketing professional with over a decade of experience at Royal Air Maroc, where current roles include Vice President of Marketing and VP of Digital and Data Management, focusing on digital transformation and business intelligence. Previously, Sanaa served as Head of Ancillary Revenue and Marketing Projects, emphasizing revenue generation beyond ticket sales. Prior experience includes leadership roles in business intelligence and sales performance at Webhelp, as well as marketing management at National Instruments France, where responsibilities included defining and executing marketing strategies and analyzing ROI. Sanaa’s educational background includes a Master of Strategic Management and Business Intelligence from Ecole de Guerre Economique and a Master of Science in Electronics and Multimedia Communication from Grenoble INP - Phelma.