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Henrik Lundin is an accomplished executive with extensive experience in digital commerce and technology. Currently serving as CEO at Rove since March 2023, Henrik has previously held key positions including Senior Business Advisor at Tryva and CEO at both Tryva and Safeland. Henrik has a history of leadership at Litium, where significant achievements included transforming the company into a successful cloud provider, executing an IPO, and expanding into new markets. Prior experience includes roles as Chief Commercial Officer and Chief Product Officer at Litium, as well as founding Greenmil Consulting AB. Henrik holds a Master of Science in Computer Science from KTH Royal Institute of Technology.