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Els Michiels is an experienced professional in product management, marketing communications, and consultancy with a strong background in media and advertising. Currently serving as Head of Product Management, Insights & Communication at Roularta Media Group, with additional freelance work as a Marketing Communications Consultant, Michiels has held significant roles at various organizations including Niko, Studio 100 Benelux, and Sanoma Media Finland. Expertise encompasses project management, cross-media marketing strategies, brand development, and media relations, complemented by a solid educational foundation in digital business and marketing management from esteemed institutions.