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Melanie Sheehan is a seasoned professional with extensive experience in the music industry. Currently serving as the US General Manager and US Label Manager for Rough Trade Records since December 2017, Melanie has a proven track record in managing and coordinating successful album campaigns. Prior roles include Product Manager at Beggars Group, where responsibilities encompassed overseeing album campaigns and maintaining artist relationships, and Project Manager at Secretly Group, focusing on marketing and production aspects. Additionally, Melanie founded MellyButtons, specializing in designing and selling buttons, and held managerial and buyer responsibilities at Sonic Boom Records, overseeing all store operations. Earlier experience includes an account coordinator position at Alternative Distribution Alliance, providing support in sales and order management.