Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers.

Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy.  

At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. 

Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

Automotive

Manufacturing

Rough Country

Rough Country's headquarters in Dyersburg, TN, United States

Ken Dunn

Greg Mitchum

Seth Dortch

Tim Watts

The Engineering and Technical Roles team at Rough Country is responsible for the design, development, and quality assurance of off-road products, ensuring they meet high standards of performance and durability. This team collaborates on innovative engineering solutions and conducts research to enhance existing products while also creating new ones. Their expertise spans across materials, product design, and maintenance to support Rough Country's commitment to delivering quality equipment at an affordable price.

Engineering and Technical Roles

The Marketing and Sales team at Rough Country is focused on promoting the company's extensive lineup of off-road products and driving sales growth. This team utilizes a blend of strategic marketing initiatives, including social media engagement and targeted campaigns, to connect with off-road enthusiasts and showcase the quality and value of Rough Country’s offerings. Additionally, they work closely with the sales representatives to build relationships with customers and retailers, ensuring that the brand maintains a strong presence in the competitive aftermarket industry.

Marketing and Sales

The Manufacturing and Production team at Rough Country is responsible for overseeing the entire production process of off-road products, ensuring that high-quality standards are met while maintaining efficiency. This team manages operations from scheduling and purchasing materials to warehousing and shipping, facilitating smooth logistics to deliver innovative products to customers. With a focus on quality and affordability, they play a crucial role in translating the company's vision into tangible, reliable equipment for off-road enthusiasts.

Manufacturing and Production

The Leadership Team at Rough Country is responsible for setting the strategic direction of the company and ensuring operational excellence across all departments. With a focus on innovation and market expansion, the team leverages industry insights to drive product development and sales initiatives while fostering a culture of teamwork and passion for off-roading. Together, they aim to uphold Rough Country’s commitment to delivering high-quality, affordable off-road products to enthusiasts everywhere.

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Rough Country

Org chart

Teams

Engineering and Technical Roles

Marketing and Sales

Manufacturing and Production

Leadership Team

Offices

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Rough Country

Org chart

Teams

Engineering and Technical Roles

Marketing and Sales

Manufacturing and Production

Leadership Team

Offices

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