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Vriti Malhotra currently serves as the Associate Head of Digital Marketing & Brand Strategy at Rosetta By Ferns, a position held since April 2019. Previously, Vriti has accumulated extensive experience in digital marketing and brand consultancy through roles such as Consultant at VK Digital since June 2015 and Senior Manager of Digital Marketing & CRM at Old World Hospitality from March 2011 to December 2014. Vriti's career began with a management trainee position in International Marketing at DSM Anti Infectives India Ltd in mid-2010. Vriti holds an MBA with a focus on Marketing and HR from the Indian Institute of Planning and Management (2009-2011) and a Bachelor of Arts in Psychology with specializations in Social Psychology, Research Methodology, and Counseling Psychology from Mata Sundri College, Delhi University (2006-2009). Education began at The Air Force School, where Vriti completed studies in Science, focusing on Biology in 2005.