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Shamim Samadi is a seasoned professional in the advertising and marketing technology sector, currently serving as Co-Founder at Roscoe Labs since 2023, providing advisory services to notable clients including Innovid, Kevel, Madhive, and Swoop. Previously, Shamim held the position of SVP of Product Management at FreeWheel from 2021 to 2022, overseeing buy-side products, and co-founded Beeswax, which developed the first SaaS platform for transparent programmatic advertising, growing the company to over 100 employees and $40+ million ARR before its acquisition by Comcast. Earlier roles include Product Manager at Google, where leadership spanned various initiatives including programmatic video monetization, rich media, and Google Shopping operations, and a Principal at Accretive, a venture studio focused on transformative company creation. Shamim holds a BS in Electrical Engineering from the University of California, Davis.