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Lika SARR has a diverse work experience spanning over several years. They are currently serving as the Manager of Customer Success at ROSALY since September 2022. Prior to that, Lika was a Partner - Marketing & Services at AC LINK, a sports career management company, from October 2017. They also held the position of VP Communication at OBB Football Club starting from October 2016. Lika was the Co-founder of AfroBiz Connexion from June 2020 to September 2022. They founded LS Confidential in April 2018, where they served as the Founder & CEO until September 2022. Lika has prior experience working as the Head of Customer Service & Corporate Accounts and Corporate Account Manager at Quintessentially Lifestyle. They also worked as a Regional Marketing Assistant at Atout France, a Regional Marketing Executive at Club Med, a TRAVEL-LEISURE-MOBILITY Assistant Manager at Mondial Assistance, and a Tourism Manager at the Natural Regional Park of Oise - Pays de France.

Lika SARR obtained a Master's degree in Marketing & Communication from ESCP Business School from 2007 to 2009. During the same period, they also pursued an MS in Marketing Communication at ESCP Business School. Prior to that, from 2000 to 2002, they completed their Master's degree in Tourism and Hospitality Management at Université d'Angers. Additionally, in November 2022, they obtained a certification in "Set up Intercom for your business" from Intercom.