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Lucy Hegemann is an accomplished Digital Media Manager at Allmade Apparel, responsible for developing and executing social media and email marketing strategies to enhance brand engagement. Concurrently, Lucy serves as Social Media Manager for ROQ.US and the Bourbon Group, focusing on content strategy, analytics, and community growth across multiple platforms. Previous roles include Social Media Manager at Rossman Media Group, where targeted strategies for diverse clients were implemented, and Influencer Manager, negotiating partnerships with influencers. Early experiences, including internships at Vinyl Street and TWIO Brand, provided foundational skills in content creation and project management. Lucy holds a Bachelor of Science in Psychology from Westminster University and has furthered education at the University of Cape Town.