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Zoë is passionate about making the magic of cannabis accessible to everyone- and ensuring that opportunities in the industry are open to all. Cannabis is an industry that is still taking shape, and Zoë is taking the lead by building change into the very culture of Root & Bloom, taking it upon herself to obliterate the notion that cannabis production will always be a “boys’ club.” With vision and dexterity, Zoë is using her 20 years of experience helping innovators and disruptors find their voices and their markets to stamp their own brands and identity with a singular vibe.

With her background in non-profits and education, Root & Bloom’s place in the community is particularly important to her. Cannabis should never be intimidating, and when it comes to bringing their products to the masses, Zoë is all about the goods, not the hype.