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Marketing and Brand Management

About

The Marketing and Brand Management team at Ron Barceló is responsible for developing and executing innovative marketing strategies to enhance brand visibility and consumer engagement worldwide. They focus on promoting the quality and heritage of Dominican rum while integrating sustainable practices through the RB360 platform. This team collaborates with global ambassadors and trade marketers to create campaigns that resonate with diverse markets, ensuring that Ron Barceló maintains its competitive edge as a leading rum brand.