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Lars Noack has extensive experience in CRM and marketing, currently serving as Leiter CRM und Social Media at ROLLER GmbH & Co. KG since March 2019. Prior roles include Senior CRM Expert at DataLab. GmbH and freelance consultant in marketing and CRM. Lars Noack's career includes a significant tenure at Metro, spanning from 2001 to 2017, where responsibilities included Senior Department Manager in Target Group Management and project leadership roles focused on customer profiling and targeted marketing concepts. Lars Noack holds a Diplom-Betriebswirt degree from Berufsakademie Stuttgart and various certifications in project management and social media.