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Shay Petty is a seasoned professional in media strategy and performance management, currently serving as the Sr. Media Strategy & Performance Manager at Roku since April 2022. Prior experience includes roles at adMarketplace, where Shay held positions as Client Services Manager for Media & Entertainment Performance and Enterprise Account Manager from September 2019 to April 2022, focusing on building custom media solutions and driving actionable performance results. Earlier experience encompasses an internship and an account specialist role at The University of Texas at Austin, contributing to Longhorn Athletics Communications through digital engagement and content creation. Shay holds a Master of Science in Integrated Marketing from the NYU School of Professional Studies and a Bachelor of Communication in Business/Corporate Communications from The University of Texas at Austin. Additionally, Shay was a student-athlete in pole vaulting at the collegiate level.