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Logan Turnbull is a Senior Data Scientist at Roku Inc. since June 2021, specializing in customer retention and inactivity reporting, and analytics to enhance customer lifetime value. Prior to this role, Logan served as a Senior Analyst in Sales Strategy and Analytics at Wayfair, where Logan focused on optimizing the customer journey and improving data visualization practices. Logan's earlier experience includes positions at Havas, progressing from Analyst to Supervisor in Marketing Analytics & Data Consulting, leading analytics reporting and dashboard development for various client campaigns. Logan's academic background includes a Master's degree in Marketing Analytics from Bentley University and a Bachelor's degree in Mediated Communications from Stonehill College.