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Carolina Soto is an accomplished marketing professional with extensive experience in demand marketing, operations, and digital strategies across various industries. Currently serving as Head of Demand Marketing & Operations at Roku since August 2021, Carolina has held multiple leadership roles focusing on advertising and marketing operations. Prior experience includes positions at Industrious, where Carolina led cross-functional initiatives to enhance customer journeys and drive sales, and a significant tenure at Cater2.me, Kikkerland Design Inc., and other organizations, showcasing a strong background in email marketing, digital consulting, and retail marketing. Carolina holds a Master's in International Marketing from Hult International Business School and a Bachelor of Arts in Graphic Design from Universidad Iberoamericana, Ciudad de México.