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Patricia C. has extensive experience in e-commerce and online marketing, currently serving as a Direct Channel Specialist for Strategic Accounts at Roiback since January 2020. Prior roles include E-commerce & Online Marketing Manager at Sa Bassa Rotja Ecoturisme, E-commerce Market Manager at Be Live Hotels, and Online Partner Marketing Executive during an internship at lowcostholidays. Earlier career positions include E-commerce Assistant at Barceló Hotel Group and a customer service internship at Banca March. Patricia C. holds a Master’s degree in Social Responsibility from Universitat Oberta de Catalunya and a Master’s degree in Marketing and Digital Communication from Universidad Camilo José Cela, in addition to a Bachelor's degree in Business Administration from Universitat de les Illes Balears.