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Itsuko Yamada currently serves as Chief Strategic Designer at ROHTO Pharmaceutical Co., Ltd. since October 2020. Previously, Itsuko held the role of Senior Strategic Designer at BCG Digital Ventures from November 2016 to October 2020, after progressing from the position of Strategic Designer. Prior experience includes working as an Innovation Project Manager at btrax, Inc. from May 2014 to October 2016, where Itsuko developed an innovation bootcamp for Fortune 500 clients and conducted various design and market research initiatives. Earlier roles included an internship at Core Bio Services, handling logistical tasks, and an internship at Takara Holdings, where Itsuko conducted customer research and developed product marketing strategies. Educational qualifications include a Bachelor's degree in Commercial Science from Doshisha University and certificates in Entrepreneurship and Business Essentials from UC Berkeley and UC San Diego, respectively.