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Teresa Madeira is an experienced marketing professional specializing in CRM and product management, with a career spanning over two decades in the telecommunications industry. Currently serving as Sr. Marketing Manager, CRM at Rogers Sports & Media since December 2014, Teresa has previously held senior roles at Rogers Communications, where responsibilities included driving wireless lifecycle strategies and leading integrated marketing campaigns for the Rogers and Fido brands. Teresa's foundational experience includes product management roles at Sprint Canada, focused on developing and launching voice services. Teresa holds a Bachelor of Commerce in Marketing from the University of Guelph.