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Kristen Pawlicki is a seasoned digital marketing professional with over two decades of experience. Currently serving as the Digital Marketing Manager at Rockland Trust since November 2021, Kristen oversees the strategy, management, and execution of campaigns across all digital channels. Prior to this role, Kristen held various positions at East Boston Savings Bank from July 1999 to November 2021, culminating in the role of VP Digital Marketing Officer, where Kristen defined and executed integrated multi-channel digital marketing programs aimed at customer acquisition and retention. Kristen's earlier roles included AVP Digital Marketing Officer, Digital Marketing Officer, Marketing Coordinator, Benefits & HRIS Coordinator, and Human Resources Representative. Educational credentials include a Bachelor of Science in Business Administration with a focus on Marketing from Salem State University and an Associate’s Degree in Medical Administrative Assistant from Marian Court College.