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James Holford began their career in 2014 as a Corporate Partnerships Assistant at the Cystic Fibrosis Trust. James then worked as a Marketing Assistant at Bridge for Design from September 2015 to February 2016. Following this, they joined Low Carbon Europe Ltd as a Marketing Assistant from March 2016 to March 2017. James then transitioned into the digital marketing field, working at Sans Frontiere Marketing Communications as a Digital Account Manager from March 2017 to November 2017, and later as a Senior Digital Account Manager from December 2017 to March 2019. Currently, James is employed at RocketMill, where they have held various roles including Senior Paid Media Executive from April 2019 to May 2021, Media Manager from May 2021 to April 2023, Senior Media Manager from April 2023 to October 2023, and currently as Media Director from October 2023 onwards.

James Holford obtained their Bachelor's Degree in Business, Management, Marketing, and Related Support Services from Canterbury Christ Church University, which they attended from 2012 to 2015. Prior to that, they completed their A-levels in Sport and Exercise Science at Brighton Hove and Sussex Sixth Form College from 2010 to 2012. In addition to their formal education, James has obtained certifications in LinkedIn Marketing Solutions Fundamentals from LinkedIn in February 2022, and in Google Ads Certified from Google in August 2018.