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Tammy G. is a seasoned CRM and lifecycle marketing professional with extensive experience in driving retention and engagement strategies. Currently serving as a CRM at Rocket Money since September 2024, Tammy previously held the position of Associate Director of CRM & Lifecycle Marketing at Gametime, where leadership in developing strategic roadmaps and automation led to a remarkable 400% increase in attributed revenue post-pandemic. With a background as a Senior Manager in CRM at Realm and a Growth Marketing Manager focused on retention at Gametime, Tammy has consistently implemented data-driven tactics resulting in significant revenue growth, including a 120% year-over-year increase in incremental revenue. Tammy's early career included roles as a Sr. Growth Marketer and Growth Analyst, showcasing a solid foundation in digital marketing and operational efficiency. Tammy G. holds a Bachelor of Arts in Economics from the University of California, Berkeley.