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Esteban Rodríguez is an experienced leader in digital marketing and product innovation, currently serving as Product Innovation Director at Rocket Lab since July 2024, where responsibilities include leveraging data science, AI, and machine learning for growth and performance optimization. Previously, Esteban held roles such as VP of Product and Special Projects at Kivi, overseeing CTV initiatives, and VP of Ad Operations at Kivi, where strategic ad operations were established as a founding team member. Additional experience includes sales management in Northern LATAM at Innovid, as well as various roles in business development, project management, and creative direction at companies like Entravision Communications and Headway Digital. Esteban holds degrees in Online Advertisement and Website Development from Universidad de Palermo, alongside a bilingual high school diploma from Gimnasio Fontana.