Rocket.la is a free personal financial tool that helps people make better financial decisions. 
We provide value to our users through free financial advising. We are able to prepare personalized financial product suggestions for our customers, which are based on data we collect from the Credit Bureau and other alternative sources

Finance

Rocket.la

Rocket.la's headquarters in Ciudad de México, Mexico

Daniel Rojas

Chief of Finance Officer

Patricia Moreno

Chief of People Officer

Hugo Marín

Chief of OperatingOfficer

Chief of Marketing Officer

Chief of Technology Officer

Chief of Data & Models Officer

Álvaro Rodríguez

Guillermo Cruz

Alejandro Villalon

Diego Serebrisky

The Marketing and Customer Engagement team at Rocket.la focuses on enhancing user interaction and satisfaction through targeted marketing strategies and personalized communication. They utilize marketing automation, digital marketing campaigns, and customer success initiatives to drive user engagement, optimize cross-selling opportunities, and ensure high-quality customer support. By analyzing conversion rates and customer feedback, the team aims to refine the user experience and foster long-term financial well-being for their clients.

Marketing and Customer Engagement

The Leadership Team at Rocket.la is responsible for defining the company's strategic vision and ensuring alignment across all departments. This team collaborates to drive innovation in personal financial advising, oversees operational efficiency, and fosters a company culture that prioritizes user-centric services. With a diverse set of expertise, they work together to harness data insights, optimize financial product offerings, and expand the company's reach in support of users' financial well-being.

Leadership Team

The Development Team at Rocket.la is responsible for designing, building, and maintaining the company's financial advising platform. They collaborate on both frontend and backend development to ensure a seamless user experience, leveraging data from the Credit Bureau and other sources to create personalized financial product suggestions. The team focuses on incorporating user feedback and optimizing performance while working closely with product owners and stakeholders to align with business goals.

Development Team

The Finance and Administration team at Rocket.la is responsible for managing the company's financial health and administrative operations. This includes overseeing budgeting, forecasting, and financial reporting, as well as administering employee benefits and compensation. The team also plays a crucial role in talent acquisition and developing strategies to cultivate a productive workplace culture, ensuring the company can effectively support its mission of providing valuable financial advice to users.

Finance and Administration

The Consulting and Advisory team at Rocket.la provides personalized financial guidance to users by analyzing their unique financial situations and recommending tailored financial products. Comprised of experienced advisors led by the Head of Consulting, this team leverages data from the Credit Bureau and other sources to empower individuals in making informed financial decisions and optimizing their financial well-being.

Consulting and Advisory

The Data and Analytics Team at Rocket.la is responsible for transforming raw data into actionable insights that enhance user experience and inform financial product recommendations. They analyze diverse datasets from the Credit Bureau and alternative sources to model user behavior, optimize personalized advising, and ensure data integrity. By leveraging statistical techniques and data engineering, this team empowers the company to make data-driven decisions that ultimately help users improve their financial well-being.

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Rocket.la

Org chart

Board & advisors

Teams

Marketing and Customer Engagement

Leadership Team

Development Team

Finance and Administration

Consulting and Advisory

Data and Analytics Team

Offices

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Rocket.la

Org chart

Board & advisors

Teams

Marketing and Customer Engagement

Leadership Team

Development Team

Finance and Administration

Consulting and Advisory

Data and Analytics Team

Offices

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