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Saija Korppi currently serves as the Head of Customer Experience and Digital Marketing at Roche Finland, where responsibilities include leading transformation initiatives and developing a data-driven marketing strategy to enhance customer experiences. Since joining Roche in 2014, Saija has held multiple leadership roles, focusing on B2C marketing and digital strategies across various regions. Prior to Roche, Saija held marketing positions at companies such as MSD, Organon, and Coloplast, specializing in gynecological and continence products. Saija is pursuing a Bachelor's degree at Haaga-Helia University of Applied Sciences, complementing an extensive background in marketing and management. Additionally, Saija contributes as a board member at Edistyksellinen Nykytanssi ja -Baletti yhdistys ry.