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Brad Bennett is an experienced marketing professional with a robust background in the gaming industry. Currently serving as Marketing Lead at Roblox since April 2022, Brad previously held significant roles including Head of Marketing for Zynga Poker at Zynga, where responsibilities included lifecycle management and developing live ops programs that improved user engagement. At Ubisoft, as Associate Director of Product Marketing, Brad led brand strategies for the Assassin's Creed franchise, achieving notable revenue growth, and managed the marketing strategy for the upcoming game Skull and Bones. Prior to this, Brad served in various marketing roles at PlayStation and Sony Computer Entertainment America, overseeing product marketing for PlayStation hardware and successfully managing major gaming franchises. Brad's career commenced at Electronic Arts, where Brad developed franchise strategies and contributed to building EA's digital distribution business. Brad holds a Bachelor’s degree in Political Science from the University of Arizona.