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Alaa ElKattan is the Commercial Director at Robiquity MENA, responsible for setting up commercial and operations activities in the Middle East and North Africa to expand the company's expertise in Robotic Process Automation and Artificial Intelligence. Prior to this role, Alaa was the RPA Business Development Manager at Advansys ESC, where they established the RPA & AI business unit with successful projects in Saudi Arabia, UAE, and Egypt. With a background in product development and innovation at Vodafone, Alaa has experience in managing R&D projects, network quality assurance, and network management. Alaa holds a BSc in Engineering and has completed courses in innovation for entrepreneurs.