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Matthew Groff is a marketing professional with extensive experience in growth and lifecycle marketing. Notably, Matthew served as the Sr. Director of Growth and later as the Director of Growth Engagement at BlockFi. Additionally, Matthew held the position of Head of Marketing at Knights of Degen and contributed as a mentor with First Round Fast Track. Matthew's expertise in MarTech is demonstrated through a role at Robinhood, and marketing strategies were further developed during tenure in lifecycle marketing at Reforge. Matthew earned a Bachelor of Arts in Business Administration from the University of Florida, graduating in 2010.