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Wilma van Rossum has extensive work experience in the marketing and branding sector. Wilma began their career at Nationale-Nederlanden in 1995 as a Marketing Communicatie Adviseur. Wilma then moved to ING in 1998, where they worked as a Marketing Manager for Employee Benefits Europe. In 2000, they joined Robeco as a Marketing Communicatie Manager for Retail, and later became a Marketing Manager for Benelux in 2005. In 2010, they became the Marketing Manager for Retail Nederland and then progressed to the role of Head of Brand & Identity in 2011. From 2014 to 2017, they focused on global branding and sponsorships, including managing the Volvo Ocean Race sponsorship project. Since 2017, they have held leadership positions as the Head of International Marketing and currently serves as the Head of Strategic Marketing at Robeco.

From 2009 to 2010, Wilma van Rossum attended the University of Groningen. During this time, they pursued a field of study in Merkmanagement, although no degree name or completion information is available.