We are guided by a vision and mission that allow us to be leaders in our field, and our core values reflect and enhance the culture we embrace.

Our Vision

Lead the international casual dining industry by delivering world class services

Our Mission

Passionate to provide unforgettable experience to our guests and value to our stakeholders by empowering our talents

INNOVATION: WE KEEP LOOKING FORWARD
To maintain a leading position in a highly competitive market, w encourage creativity and innovations that improve customer satisfaction 

TRANSPARENCY: WE COMMUNICATE OPENLY
While maintaining company confidentiality, our guests, suppliers and staff can all count on our integrity of transaction. 

QUALITY: WE ARE ALWAYS AT OUR BEST
It is a must that both our service and what we serve are of optimum quality at all times. Customer satisfaction is not to be merely met, it is to be exceeded. HUMAN CAPITAL OUR TEAM IS OUR ASSET 
Since our human capital is our most valuable asset, we promote diversity, provide equal opportunity, reward fairly talent and performance, value team work, and invest in knowledge. 

PROFITABILITY: WE MEET OUR GOALS
Achieving profit targets increases company investment power. We keep such targets in view and work hard to reach them to enable prosperity and continue to grow.

SOCIAL RESPONSIBILITY: WE ARE COMMITTED to the social and economic development of our society.

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ROADSTER DINER

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ROADSTER DINER

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