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Alejandra Tenorio

Senior Director Of Digital Marketing + Ecommerce at RMS Beauty

Alejandra Tenorio has a diverse work experience in various roles and industries. Alejandra is currently working as the Director of Digital Marketing at rms beauty, where they co-lead eCommerce and digital marketing revenue forecast planning and strategic eCommerce planning. Alejandra also develops and measures KPIs and key insights to leverage digital data and behavior across the marketing landscape. Alejandra is responsible for eCommerce merchandising, on-page SEO optimizations, on-site conversions, and website maintenance.

Prior to their current role, Alejandra worked as the Marketing Director at Fitglow Beauty, overseeing marketing and brand strategy, budgeting, and KPIs. Alejandra managed paid social and Google Adwords strategies for revenue growth and led marketing initiatives and brand partnerships.

Before Fitglow Beauty, Alejandra served as the Digital Editor at Haute Residence, overseeing digital and print content and managing Google Analytics reporting. Alejandra also managed freelancers and owned the editorial content calendar.

Alejandra's previous experiences include being the Digital Editor of Haute Beauty by Haute Living at Haute Living, where they oversaw digital and print content and managed freelancers. Alejandra also worked as a Social Media Editor, Editorial Contributor, and Head Intern Coordinator at Haute Living, where they contributed daily online editorial content and trained new interns.

Other roles in Alejandra's work history include being a Web Coordinator at WVUA 23, Staff Writer at Planet Weekly, and Editorial Intern at Haute Living Magazine. Alejandra began their career as a Staff Writer at The Crimson White, focusing on arts, fashion, and human interest articles.

Overall, Alejandra Tenorio has extensive experience in digital marketing, content management, brand strategy, and team coordination. Alejandra'sroles have provided their with a strong background in driving revenue growth, managing budgets, and implementing marketing strategies across various platforms.

Alejandra Tenorio has a strong educational background. In 2014, they began their studies at The University of Alabama, where they pursued a Bachelor's Degree. Alejandra majored in Journalism - Creative Media and minored in Sociology, completing their studies in 2018.

Building on their undergraduate education, Alejandra Tenorio is currently pursuing a Master of Business Administration (MBA) at the University of Miami Herbert Business School. Alejandra'sexpected completion for this degree is in 2023.

In addition to their formal education, Tenorio has obtained several certifications to enhance their professional skills. In 2018, they obtained the Hootsuite Social Platform Certification from Hootsuite. In 2020, they completed the Google Data Analytics certification offered by Google. In 2022, they obtained the Facebook Certified Advanced Marketing Developer and the Facebook Certified Marketing Science Professional certifications offered by Meta and the Facebook Certified Creative Strategist certification offered by Facebook.

Most recently, Tenorio acquired the Jebbit Builder Certification from Jebbit in May 2023 and the Marketing Analytics & SEO Fundamentals certification from Semrush in June 2023. These additional certifications demonstrate their commitment to professional growth and staying current in the changing landscape of marketing and business analytics.

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