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Nuno F. Ribeiro is a Senior Lecturer and Research Cluster Lead at RMIT University Vietnam. Prior to this, Ribeiro held various academic positions at universities such as University of Illinois Urbana-Champaign, University of Regina, and Penn State University. Ribeiro's educational background includes a Post-Doctorate in Culture and Behavior, a PhD in Tourism Management with a Minor in Cultural Anthropology, and a Master of Science in Tourism Management. Ribeiro has a strong research background and experience in academia.