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Asser Elghamrawy currently serves as the Regional Director for UAE at Riyadh Cables Group, overseeing sales, business development, marketing, and project management operations across the UAE, Oman, and KSA, with accountability for profit and quality targets. Previous experience includes the role of Regional Business Director at Aujan Industrial Solutions, where Asser was responsible for establishing a business unit and preparing annual business plans. Additional positions include Cluster Sales Manager at Larsen & Toubro E&A FZE, Business Development Manager at Giza Systems, Channels Sales Manager at Schneider Electric Egypt, and Channels Sales Head at ABB. Asser holds a Bachelor's degree in Electrical, Electronics and Communications Engineering from Alexandria University, an MBA from the Arab Academy for Science, Technology and Maritime Transport, and a Diploma in Engineering Management from the same institution.