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Peyton Heben is an accomplished A&R Coordinator/Manager at River House Artists since August 2023, responsible for scouting emerging talent in the country music scene and cultivating relationships within the industry. Additionally, Peyton owns Twenty-Two Entertainment, focusing on strategic leadership and artist management. As a podcast host for "Behind The Music Biz" on Raised Rowdy, Peyton educates listeners about the music industry. Previously, Peyton served as a Talent Buyer for Fort Fest, securing artists for performance and negotiating contracts, and held a position in artist booking and digital promotion with New Kid Entertainment, LLC. Peyton also has a background in coaching basketball at Bishop Verot Catholic High School. Educationally, Peyton is completing a Bachelor of Science in Entrepreneurship at Florida Gulf Coast University, with prior studies at Florida SouthWestern State College and Georgia Southern University.