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Alessandra Volterra is an experienced E-commerce and Digital Marketing professional with a robust background in luxury brands and digital transformation. Currently serving as the E-commerce Manager for Ritz Paris since July 2023, Alessandra previously held the role of Brand Manager at BA111OD, a Swiss watch start-up. With a solid foundation in E-commerce and digital strategies, Alessandra's experience includes positions as E-commerce & Digital Jr Manager at Mido Watches, Digital Marketing Project Manager at Digital Luxury Group, and SEO Specialist at the same firm. Additional roles include International E-Commerce & SEO Project Manager at Leading Tech and Junior Project Leader at swissnex China. Alessandra holds a Master's degree in Information Systems Management from The Hong Kong University of Science and Technology and multiple Bachelor's degrees in Management from esteemed institutions.