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Kristina George currently serves as the Director of Innovation Strategy at Ritual since June 2022, focusing on nutrition. Previously, Kristina George held various roles at Firmenich from May 2014 to June 2022, including Director of Strategy & Business Innovation, where responsibilities encompassed leading product marketing strategy for nutrition and food and beverage clients, identifying trends, and developing brand messaging. Prior to Firmenich, Kristina George worked at SigmaCare as a Senior Marketing Analyst, aiding in go-to-market strategies and campaign execution. Early career experiences include managing product marketing processes at Publicis and conducting research at MTV Networks. Kristina George holds a BA in Economics from Columbia University and is pursuing a Business Growth Strategies Certification from IMD.