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Abbie Smyth is a seasoned social media professional with extensive experience in developing and executing search-first creative strategies. Currently serving as the Social Media Lead at Rise at Seven since November 2021, Abbie oversees a high-performing team responsible for social campaigns, content creation, and influencer activities. Prior roles include Social Media Manager at Rise at Seven, Senior Social Media Executive at Citypress, and PR & Social Media Executive at Dupree International, among others. Abbie is also actively involved in the community as an Advisory Board Member for Women In Agencies and a Committee Member for Manchester Young Professionals. Abbie holds a Bachelor of Arts in Journalism from The University of Sheffield.