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Katie Kelley is a seasoned marketing professional with a strong background in demand generation and account-based marketing. Currently serving as a Senior Demand Generation Manager at Rippling since July 2024, Katie previously held roles at Udemy, where responsibilities included developing and executing an account-based marketing program for global enterprise and mid-market accounts. Prior experience at Dynamic Signal involved design and implementation of customer marketing programs, resulting in a 27% increase in customer engagement, along with foundational roles in business development and organizational leadership initiatives. Earlier, Katie contributed to the Cal Alumni Association, managing summer camp operations for UC Berkeley alumni. Educational qualifications include a Bachelor of Science in Business Administration with a Marketing specialization from San Diego State University and a study abroad program at Universidad Carlos III de Madrid.