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Cole Reiken is a seasoned professional with extensive experience in product management, digital strategy, and ecommerce within the automotive and digital sectors. Currently serving as an Advisor at RideAlike since December 2020, Cole has also held significant roles such as VP of Merchandising & Ecommerce Products at Impel and Director of Product Management & Data Services at KAR Global. Prior positions include Vice President roles at Canadian Black Book, Postmedia Network Inc., and Sun Media, where Cole drove digital transformation and product development. With over two decades of experience, Cole's career includes key contributions at Trader Corporation and eBay Inc., where foundational work in Kijiji's growth was notable. Cole holds a BBA in Automotive Marketing from Northwood University and a diploma in Automotive Marketing from Georgian College.