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David has had a storied career built on the principles of operating as a "customer company" by focusing on customer success, and creating value-added services.

​From forming and launching professional services at Terminus to leading the services go to market and offering management strategy for IBM Watson Marketing, he believes in partnering with customers to help reach their unique business goals; ensuring they get the most out of their technology while staying at the forefront of best practices.

Having earned an MBA from the Paul Merage School of Business, David maintains close ties with the university as a mentor for MBA students. He's authored a number of articles on marketing trends and focuses a majority of his editorials on practical lessons that can be derived from academia.