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Alex de Vroedt is a seasoned Channel Marketing and Program Manager at Ricoh Europe, with extensive experience in Channel Sales, Marketing, Operations, Development, and Business Transformation since October 2022. Previously, Alex served in various leadership roles at Ricoh International B.V., focusing on commercial transformation, partner development, and operational excellence across the EMEA region from 2013 to October 2022. Alex began the career in account management and telesales at Ricoh Nederland and ATPS B.V., building strong competencies in business development and strategic sales. Alex holds multiple credentials, including certifications in Change Management and Business Process Management.