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Taylor Heaney is a seasoned Digital Marketing Specialist at Rice Lake Weighing Systems since January 2019, responsible for developing and overseeing global digital marketing campaigns, managing over 60 Google Ad Search and Display campaigns, and analyzing metrics for strategic insights. Previous roles include Marketing Analytics Coordinator, managing weekly email marketing campaigns, and Digital Marketing Intern, conducting research and content development for various marketing initiatives. Additional experience includes serving as a Case Team Member for the American Marketing Association, creating integrated marketing communication plans, and holding various academic roles such as Business Communications Tutor and Teaching Assistant at the University of Wisconsin-Eau Claire. Taylor holds a Bachelor's degree in Marketing Analytics along with certificates in Information Systems and Advanced Business Communications.